About Sustainability Examples

About

We help companies driving climate action gain more visibility, greater recognition, and faster commercial benefits for taking action by providing a dedicated platform where they can share information about their sustainability initiatives and/or solutions to like-minded climate-conscious stakeholders and solution seekers.

Founded by Andrew Sheehan in 2024, SustainabilityExamples.com has grown into a dynamic platform showcasing corporate sustainability challenges and achievements through three core principles:

1. Creating a space where leaders in purpose-driven organisations can be heard, enabling collective knowledge sharing, collaboration, and progress.
2. Persuading leaders to act through storytelling and market recognition rather than endless reporting and regulatory force.
3. Supporting positive change and progress through collective community engagement and support on the platform.

Through recognition, we drive behaviour. Through examples, we forge connections with like-minded people and between people and ideas. This form of storytelling proves more effective for influencing, teaching, and inspiring. It builds trust and conveys complex topics in ESG concepts in a way that complex statements, bullet points, and numbers don’t.

The first of its kind, our platform is fueled by sustainability initiatives and solutions, large and small, past and present, communicated directly from people leading the sustainability agenda in SMEs that directly serve a community of climate-conscious professionals eager to discover, support, and drive progress.

The alternative is to continue depending on media and algorithms to dictate what stories we hear, most of which are negative and uninspiring.

The problem(s)

1. The Action Gap reflects the gap between business leaders wanting to take action and not knowing where to start. Our solution provides them with real-world examples of what other companies are doing, including the solutions they're doing it with.
2. The process of taking corporate climate action is broken. Our method of providing proven initiatives and solutions upfront reduces the time, money, and risks for companies taking action.
3. There is a real lack of recognition for taking action. Many companies, particularly SMEs with fewer resources, are making remarkable investments and efforts in corporate sustainability, but their impact goes unseen or untold. Our solution showcases companies taking action and delivers faster commercial benefits for those companies to an engaged audience.
4. Collective knowledge sharing and cross-industry collaboration opportunities are siloed online and offline. Our solution provides a free-to-access curation of user-generated industry insights and a marketplace of active collaborators seeking partners.
5. Greenhushing is a growing trend that's not good for business or for the environment. Our solution provides an intuitive platform where business leaders can feel welcomed and inspired to share their impact, no matter how big or small, among a like-minded and supportive community.

The Community

There are two types of people in our community:

• Doers are people in companies making climate action a reality. They're purpose-driven CXOs and team leaders launching innovative solutions, implementing internal ESG initiatives, embracing new technologies, and providing sustainable product and service alternatives. We encourage doers to launch and share what they're doing for recognition and support from Champions.
• Champions are climate-engaged professionals looking for inspiration, insights, and to discover solutions from doers to adopt in their businesses. They're decision-makers, sustainability advocates and solution-seekers in society, not held by industry or location boundaries. We encourage champions to actively support doers.

Our role is to bring Doers and Champions together where they can interact, create value for each other, and ultimately drive further progress in corporate sustainability.

Our north star is for the champions of today to become the doers of tomorrow. Will you join in that effort?

Our mission

Our mission is to surface the best examples of climate action initiatives and solutions every day for the world to discover, learn, and champion. We do this by providing a transparent platform that simplifies people's understanding of what companies are doing (or not doing) to fight climate change and support them in doing so.

Our purpose

In executing our mission, our purpose is to inspire more companies to start taking action.

We’re here to enable discovery, recognition, learning, and inspiration through knowledge sharing; transparency, accountability, and ownership through peer connections; informed decision-making and, ultimately, collective support for the people in SMEs taking action in one convenient platform.

Our vision

Our vision is for every champion to become a doer and for doers to continuously launch examples of corporate initiatives and solutions fighting climate change. We aspire to become the go-to place when people want a quick answer on how sustainable—or unsustainable—a company is. Today, our focus is on environmental initiatives, but with your support, we will expand the platform to surface the many Social and Governance initiatives organisations are incorporating into their corporate sustainability strategies. We will also add gamification and market-led sustainability rating features to the platform.

Comparison with Sustainability Assessment Frameworks

We're all for frameworks. And we encourage people to launch their commitment to frameworks like SBTi, EcoVadis, CorpB and others. While we support them, they often lack transparency about the actions companies and the people in them are taking behind the scenes to meet their standards.

This lack of transparency, coupled with the commercial relationships between companies and frameworks, leaves room for skepticism. We want to fill that gap by empowering people, not companies, to share examples of what they’re doing to reduce emissions by 50% for the SBTi, for instance, or what they’re doing to meet CorpB status.

This approach ensures accountability and transparency but also provides a pathway for other people to emulate.

Additionally, with numerous frameworks available (GRI, SDGs, SASB, SBTi, TCFD, B Corp, etc.), companies can receive different ratings across systems, making it difficult for the market to determine true performance.

Lastly, these frameworks are cumbersome. They are designed primarily for large organisations, despite SMEs making up over 99% of global companies.

SustainabilityExamples.com offers a simple intuitive platform that shows exactly what companies are doing to achieve their commitments and provides a direct channel of communication to the business leaders making it happen.