Our story
As a qualified accountant in addition to 15 years of marketing experience, Andrew Sheehan—the founder of SustainabilityExamples.com—knows the (not-so-secret) secrets to drive real behavioral change. It comes down to three pillars:
- Create emotional buy-in through storytelling,
- Make people feel great for acting through recognition, and
- Incentivise behaviour by providing continuous value in the form of a Return-On-Investment.
These pillars were the foundation on which the platform was built for people driving corporate sustainability as champions of progress and/or as doers of progress.
SustainabilityExamples.com overcomes a simple but frustrating reality: For SMEs, taking meaningful climate action is hard and expensive, and getting recognised for it is even harder and more expensive. While large corporations have dedicated teams and media attention, SMEs are often left navigating complex sustainability goals on their own, with limited resources and even fewer opportunities to share their successes and impact.
The platform was created to change that. It gathers and showcases real-world sustainability initiatives and solutions, offering business leaders a space to share their initiatives, learn from others, and track tangible outcomes. Simplifying access to proven strategies helps SMEs leaders cut through the noise, overcome greenwashing fears, and achieve faster, more impactful sustainability results.
The value of this approach is clear. People in SMEs using SustainabilityExamples.com can quickly see what’s working in their industry, benchmark their progress, and amplify their impact without relying on journalists or social media algorithms for recognition. The platform also provides real-time metrics—impressions, clicks, shares, and other performance indicators—giving founders and marketers the data they need to report on key sustainability KPIs and make a stronger business case for further investment.
This work is urgent. SMEs account for 38% of Ireland’s total CO2 emissions (63% in Europe)—and if they lose support for sustainability, we risk losing a powerful collective force in the fight against climate change.
SustainabilityExamples.com empowers the people driving these efforts. It champions the doers, celebrates the innovators, and ensures that purpose-driven SMEs are recognized for their critical role in building a sustainable future. Because when the people pushing sustainability forward win, we all do.