Is SustainabilityExamples.com free?
Yes. It's 100% free to use.
What is SustainabilityExamples.com?
It's a Sustainability Engagement Platform powered by a like-minded community of people driving ambitious corporate sustainability. The platform is made up of innovators, influencers, entrepreneurs, business leaders, and climate-engaged stakeholders in society, including consumers, employees, job-seekers, investors, suppliers, and those who just want to discover and learn from what their peers are doing and using to transition to net zero.
Collectively, our shared knowledge, engagement, and support for action, in one conveniently accessible platform, has the power to drive ambitious progress. We built it for people who believe recognition and advocacy are the best policies to encourage more companies to take action.
What about 'Social' and 'Governance' in Sustainability?
As a start-up with limited resources, our initial focus is on providing a platform for people to launch and discover environmental initiatives and solutions in their sustainability journeys. With your valued(!) support, we will expand the platform to include Social and Governance initiatives and solutions.
How does SustainabilityExamples.com work?
On the platform, Doers in the community share what their company is doing - or helping other companies to do - to be more sustainable by "launching an example" of an initiative or solution. Examples are launched daily and can be found through the leaderboard, search, and via your company page.
We actively drive traffic to your launch pages through paid and organic marketing strategies. You can also drive traffic and engagement by sharing your launch pages on your company social and digital channels. Once you launch, you will receive a featured badge that can be embedded on your website to drive credibility, more visibility and greater recognition for your efforts.
Champions in the community can "champion", message, and share those initiative/solution launches as they compete on the homepage leaderboard for top spots, including "Initiative of the Week" or "Solution of the Month" as a way to encourage more doers in companies to influence decision-makers and take action.
When doers and champions interact, we believe the planet will be in a much better place.
What do we mean by "Examples"?
Examples, like storytelling, are just a method of communicating how people are driving sustainability at their companies through initiatives, or helping other companies drive sustainability through solutions.
We feel examples are the most powerful way to influence, teach, and inspire action. Examples and storytelling forge connections among people, and between people and ideas.
How is Greenwashing managed on the platform?
Greenwashing is prohibited on our platform. We remove any false examples or misleading claims immediately. Here are our proactive measures to prevent greenwashing:
- When creating a company account, doers must agree to our transparency disclosure policy that explicitly prohibits greenwashing.
- When launching examples, doers must again confirm their compliance with our transparency disclosure policy.
- Each doer's contact name, job title, company name, and contact details (optional) appear on their company and launch pages, ensuring personal accountability and reputational exposure.
- We offer a verification service where our team validates the claimed impact of initiatives and solutions. Upon providing evidence, doers earn a blue tick verification badge on their company and launch pages.
- The absence of this badge doesn't indicate false claims—it simply means the doer hasn't utilised our independent verification service.
- Our content moderators review all examples hourly to identify unusual or false claims. We have an established process for handling such cases, removing content until a satisfactory resolution.
- We guide doers with best practices and criteria for their examples, including identifying solution providers and current clients. This adds credibility and transparency for all platform users.
How do I win the 'Sustainability Solution of the Month'?
Winners of the "sustainability solution of the month" are determined by three variables: Traffic to your launch page, the number of "champion this launch" by champions in the community, and number of clicks/leads on your launch page. When you win, you will receive a prestigious badge that can be used as a third-party accolade on your website, social media posts, and most importantly - to share with your team internally to boost team morale!
How do I win the 'Sustainability Initiative of the Month'?
Same deal, different badge 😀
What are examples of 'Initiatives'?
Initiatives are anything your company is doing to reduce its impact on the environment, such as putting a sustainability strategy in place, joining the Science Based Targets Initiative, obtaining CorpB status, joining an Alliance, adopting new Green Tech, reducing your supply chain emissions, working with a green consultant, making your first sustainability hire, planting trees, implementing new policies, reducing waste - the list of sustainability initiatives are endless!
No initiative is too big or too small to tell the world about on SustainabilityExamples.com.
What are examples of 'Solutions'?
Solutions are any technology, product, or service that a company is bringing to market for other companies to use. They enable other companies to implement their sustainability initiatives. For example, a founder of a Solar-As-A-Service company ("ABC Ltd") could launch their technology solution on SustainabilityExamples.com. Finance and procurement professionals in the community could discover and implement ABC Ltd's solution as a way to execute their proposed initiative of improving their organisation's energy efficiency ("XYZ Ltd").
Once implemented, XYZ Ltd can launch their initiative of improving their organisaiton's energy efficiency on Sustainability Examples as a way to gain recognition, brand goodwill and a faster ROI on their sustainability investment through support and engagement from climate-engaged champions in the community, in addition to influencing people in other companies to learn and implement similar initiatives in their organisations.
Can I only launch new initiatives and/or solutions?
No. We understand that your company has probably already launched many great initiaitives and solutions in your transition to net-zero and we want you to get recognition for that! We strongly encourage you to launch on SustainabilityExamples.com regardless of when you originally implemented them. Please share your results and learnings for everyone to learn from and engage with! That's the true essence of SustainabilityExamples.com.
Why is SustainabilityExamples.com good [for doers]?
It gives doers an audience for their efforts and sustainability investments. When doers launch their initiatives and/or solutions, they have access to an audience of adopters, advocates, and enthusiasts actively supporting companies taking action. Connection and conversation also allow doers to gather feedback and often open the door to networking, partnerships, clients, talent, and even funding opportunities. Ultimately, launching can help doers achieve their goals, build (personal/brand) goodwill, and get a faster return on sustainability investments.
How to measure engagement and support?
Your dashboard will display stats on how often your launches have been viewed, clicked (to your website), championed, shared, and display all new leads depending on the call-to-action you choose when launching. All of your launches will be showcased on your company page which is a powerful repository of your sustainability commitment and credentials in one convenient place that can be shared by you and your team to build brand goodwill, motivate employees, win tenders, boost careers, and achieve your goals.
How is it different to posting on social media or my website?
We encourage doers to share their efforts on social media and company websites. However, relying solely on these channels to drive awareness and achieve a faster ROI on your sustainability investments has limitations. Social media algorithms constantly change, making it hard for posts to reach newsfeeds—and when they do, they quickly become yesterday's news. Website content and blogs only reach those who already know your company exists and not all traffic will necessarily care about sustainability (unfortunately). Additionally, achieving good search rankings on Google takes significant time and resources, especially as AI transforms how people search.
Posting Sustainability Examples overcomes these challenges in the following ways:
- Everyone on our platform has a vested interest in sustainability. When you launch, all members are notified and encouraged to champion, learn more, share, etc.
- Your launches are displayed on our homepage leaderboard, and your company page forever. Your launches also appear in members’ searches and are included in our newsletters, social media posts, and more.
- We spend money actively targeting sustainability-conscious people to the platform and drive this traffic to your launch and company page(s).
- Adding a link to your website on your launch and company page provides an authoritative backlink to your website which bumps your website up the Google search and ChatGPT rankings.
- Our platform ranks highly for “sustainability examples” on Google and ChatGPT as do your launch and company pages for related keyword searches on Google and ChatGPT. The term “Sustainability Examples” and related keywords are googled 170,000+ times every month giving you significant reach and exposure.
- Sharing your Sustainability Examples launch and company page(s) on social media brings verified third-party credibility to your announcements.
- We’re a person-to-person community and we value authenticity and talking to real people. Only people can launch on SustainabilityExamples.com (name and job title). Isn’t it better to hear from the people in companies instead of a logo making announcements on social media?
Why is SustainabilityExamples.com good [for champions]?
It provides a user-friendly repository of verified initiatives and/or solutions (in one place) not found in mainstream media, newsfeeds, #1 on Google or ChatGPT. Only people can launch (not companies) which adds further accountability, reduces the risk of greenwashing, and provides a direct channel of communication with doers, innovators, and changemakers. Unlike reports and frameworks, information on what companies are doing (or not doing!) is told through examples and stories which makes for easier learning, decision-making, and adoption of a complicated topic. Most of all, your engagement with launches encourages more doers to launch initiatives which is what we need to fight climate change. You can have a real impact and be part of the solution!
For further context, our story reveals further background on why we need doers and champions to interact.
How to launch on SustainabilityExamples.com?
Simply create an account or log in to your company account, and click "launch an example". You can quickly import content from an existing website URL (such as a blog or press release), use our AI bot to help you write about it using storytelling best practices, or write about it from scratch the good aul-fashioned way.
How do I promote my launch?
You can share your launch page link however you wish. The more impressions, champions, and engagement it receives, the more likely you're going to receive the "solution of the week" and/or "initiative of the week" badge. The only real rule here is that you cannot ask people directly to champion your launch. Instead, make them aware, ask them to visit, and share feedback. Either way, you'll get lots of goodwill and kudos from your network and our community for doing a good thing for the environment!
How often can I launch on SustainabilityExamples.com?
You can launch your company's initiatives and solutions as often as you like, for free. Your launches can be edited, updated or removed anytime. We strongly encourage doers to update their launches with updated results and impacts that their sustainability initiative(s) have had based on the original goal. For example, emissions cut, waste reduced, community handprint etc.
Who is SustainabilityExamples.com for?
It's for everyone to use. All you need is a free, personal account to start actively contributing to climate action. You can share initiatives you're running, solutions you're offering, provide feedback, connect, share, reach Initiative/Solution of the Day, and achieve all kinds of success and impact with your sustainability investments without spending a cent.
Doers are mainly entrepreneurs, founders, marketers, corp affairs and comms professionals from all industries. Champions are mainly other founders, sustainability, procurement, L&D, research, and people professionals and generally climate-engaged people