Business for Biodiversity Ireland (BFBI) and SustainabilityExamples.com form a strategic partnership to enable BFBI member companies unlock new commercial opportunities through their nature & biodiversity leadership.
SustainabilityExamples.com is delighted to announce a new strategic partnership with Business for Biodiversity Ireland - a collaboration designed to help their member organisations:
- More confidently share their biodiversity and climate action initiatives with a wider like-minded audience;
- Accelerate their commercial gains for taking action; and
- Inspire more companies across the Irish business community to replicate their leadership through BFBI's "Nature Strategy Programme".
SustainabilityExamples.com is a dedicated platform that enables organisations to showcase their biodiversity and environmental initiatives and solutions daily to a business community of like-minded stakeholders across all industries globally.
This creates a unique safe space where credible, imperfect progress is visible, valued, championed, and increasingly, commercially rewarded through new clients, new partnerships, talent, media, brand goodwill, and even investment attraction.
About Business for Biodiversity Ireland
Established in 2022, the team at BFBI continues to drive the transition to a nature-positive Irish economy, where activities enhance natural systems while minimizing impact, by harnessing the energy and innovation capacity of Irish businesses.
Their mission is to empower every Irish business to incorporate nature into decision-making to support the transition to a nature-positive economy.
Why this partnership matters for BFBI members
“Biodiversity and nature action deserve far more visibility than they currently get, and BFBI has been leading that charge. This partnership gives their members a dedicated safe space to showcase their work, and inspire wider action.
Most importantly, publishing their BFBI initiatives helps their members demonstrate real leadership at a time when buyers and stakeholders increasingly expect it. We’re thrilled to welcome BFBI and its members into our community of organisations who are proving that progress - not perfection - is what moves us forward." — Andrew Sheehan, Founder, SustainabilityExamples.com
Many companies want to talk about the work they’re doing for nature and climate action, but feel hesitant to share “imperfect” stories publicly. This leads to greenhushing, missed commercial opportunities, and slower overall progress.
Together, SustainabilityExamples.com and BFBI aim to change that.
Our platform is specifically designed to be a safe, non-judgmental environment where sustainability leaders can share their initiatives with key stakeholders who genuinely care. No algorithms. No critics waiting to pick holes. Just a community committed to taking action and working with like-minded companies - even if they’re still learning along the way.
Today, sustainability and biodiversity action are becoming powerful commercial signals. Companies that openly demonstrate progress - even if still imperfect - are securing:
- More like-minded clients seeking responsible suppliers
- Partnership opportunities with other impact-driven organisations
- Differentiation in a competitive market by publicly sharing their impact on an independent third-party platform dedicated solely to showcasing real, verified progress
- Positive brand association and improved stakeholder trust
- Faster routes to recognition, industry visibility, and sector leadership
Dr Maria Fitzpatrick, BFBI Executive Director, said:
“Nature Strategy Accelerator Programme Members have been working closely with us to develop and hone their Nature Strategy and feed back to us, in an ongoing and transparent process, about the challenges they are facing in navigating stakeholder engagement and the monitoring and assessment of biodiversity actions.
As they progress, we hope they will take every opportunity to share their evolving nature strategies and concrete actions to protect and boost biodiversity. From the small wins to sharing how your strategic approach to stakeholder engagement, ESG reporting and nature-related risk benefits your business and supports the delivery of the SDGs and Nature Positive goals, SustainabilityExamples.com will inform and inspire action and accelerate collaboration for a Nature Positive Economy for Ireland."
What the partnership means in practice
- SustainabilityExamples.com will begin showcasing BFBI’s own offerings, helping businesses better understand nature as a strategic advantage.
- BFBI members are invited to create a free account and publish the initiatives they’ve developed with BFBI and beyond - giving them visibility to a high-intent audience of sustainability leaders, decision-makers, and potential partners.
- It’s free for BFBI members to showcase their initiatives. They can also avail of further promotion of their brand and impact using any of the platforms' paid features at a 15% discount using a unique discount code provided.
- SustainabilityExamples.com will assist BFBI’s members in crafting the stories they would like to share and amplify them to thousands of professionals in our community visiting our platform, newsletter, and social channels daily.
A safe space where commercial value meets collective learning
Unlike social media platforms, SustainabilityExamples.com is a community purpose-built for sustainability leaders and champions. Googled 170,000 times per month globally, those within our community are engaged and supportive of progress – no matter how big, small, past, present, or imperfect it is.
It’s a space where companies are rewarded - not judged - for transparency and progress. This creates a rare environment where sharing your story can directly lead to:
- New business conversations
- Supplier and partnership opportunities
- Invitations to speak, collaborate, or co-create
- A stronger reputation for leadership in nature and sustainability
A shared commitment to progress, not perfection
Both organisations believe that the fastest way to scale environmental action is through honest storytelling and open knowledge sharing. By elevating case studies that are real, practical, and imperfect, we help more businesses get started, improve faster, and see commercial value from doing the right thing.
We look forward to welcoming BFBI and its community onto the platform and supporting a wave of new nature and corporate climate action stories across Ireland.
We’re excited to showcase and promote the positive work BFBI members are doing and help them turn that work into both environmental and commercial wins, and most importantly, to inspire more companies to implement similar initiaitives through Business for Biodiversity Ireland.