We’re excited to announce a new strategic partnership between SustainabilityExamples.com and The Sustainable Tourism Network (STN) - a collaboration focused on showcasing real sustainability progress across Ireland’s tourism sector and beyond.
At SustainabilityExamples.com, our mission is simple:
To provide measurable recognition and faster commercial gains for companies taking action. In doing so, our purpose is to inspire more companies to take action.
Through this partnership, we’ll be working closely with STN and its network of members to help bring their sustainability progress to life: making them visible to a wider audience, while supporting credibility, transparency, and commercial advantage.
Turning Action Into Visibility
Across the tourism sector, organisations are already taking important steps, from reducing environmental impact to supporting local communities and embedding more responsible practices into their operations.
However, one of the biggest challenges businesses face is not action...it’s visibility.
Too often, sustainability efforts:
- Are lost on social media
- Sit in unread reports
- Are buried on websites not ranking on Google or ChatGPT
- Or never hit the inboxes of customers, partners, and industry peers
This partnership is designed to change that.
By providing STN members with access to SustainabilityExamples.com, organisations can:
- Share their sustainability initiatives in a structured, credible way
- Highlight real progress and measurable outcomes - not perfection
- Build trust through transparency
- Gain recognition for the work they are already doing from a like-minded audience
Because sustainability progress shouldn’t happen in isolation. It should be shared, learned from, and built upon.
A Platform Built for Progress
Progress accelerates when progress is shared. SustainabilityExamples.com is designed specifically to help organisations translate sustainability action into visible impact and real commercial gains.
Through the platform, STN members can:
- Share their initiatives at no cost as part of the partnership
- Use our AI-assisted storytelling tool to turn actions into compelling case studies
- Strengthen credibility through brand trust and greenwashing protection features
- Access a commercial ROI dashboard to understand visibility and engagement
- Reach a growing audience actively searching for real sustainability examples
- Create a shareable company impact page to support tenders, awards, career pages, and stakeholder communications
This ensures that sustainability efforts are not only implemented, but also clearly communicated and leveraged.
A Shared Commitment to Progress
This partnership is grounded in a shared belief:
that sustainability is not about perfection — it’s about progress, transparency, and momentum.
As Andrew Sheehan, Founder of SustainabilityExamples.com, explains:
“We created SustainabilityExamples.com to ensure that the organisations taking real action on sustainability receive the visibility and recognition they deserve. Our partnership with the Sustainable Tourism Network is about empowering tourism businesses to showcase their progress in a structured, credible way — turning good intentions into measurable reputation and commercial advantages. When action becomes visible, progress accelerates across the entire sector.”
From the perspective of STN, this collaboration is about enabling their members to maximise the value of the work they are already doing.
As Rob Rankin, CEO of The Sustainable Tourism Network, adds:
“Our members are already making meaningful strides toward more responsible and sustainable tourism. This partnership gives them a practical way to share those efforts with a wider audience, strengthen their credibility, and gain recognition for the work they are doing. It’s not just about celebrating progress — it’s about supporting our members with tools that help translate sustainability into real-world value for their businesses and the industry as a whole.”
Building Momentum Across the Sector
By working together, SustainabilityExamples.com and STN aim to:
- Increase the visibility of sustainability initiatives across the tourism sector
- Increase the visibility of the Sustainable Tourism Network
- Encourage knowledge sharing and peer learning
- Help organisations turn sustainability into a source of competitive advantage
- Accelerate progress through recognition and transparency
Because when organisations can see what others are doing and how they’re doing it, it becomes easier to take action themselves.
Looking Ahead
This partnership marks an important step in building a more transparent, collaborative, and action-driven sustainability ecosystem within tourism and hospitality.
We’re excited to work alongside STN and its members to showcase the real work happening on the ground...the initiatives, the learnings, and the progress being made every day.
Because the more we share, the faster we move forward.