Bold Donut, the workplace sustainability engagement company known for its playful educational games, partnered with SustainabilityExamples.com to launch a new Christmas Waste Game designed to help organisations reduce holiday waste through fast, fun digital gameplay.
This engaging initiative not only spread holiday cheer but also significantly improved players' waste sorting knowledge, achieving a 120% increase after just 7 minutes of gameplay.
Read the full impact report 👉 here
The game uses familiar mechanics from popular mobile games to teach employees how to correctly sort seasonal waste items such as wrapping paper, Christmas crackers, and mince pie trays. The experience takes less than a minute to play, making it ideal for busy workplaces.
The partnership brings together two complementary strengths:
- Bold Donut: Engages and activates employees through interactive learning.
- SustainabilityExamples.com: Provides a platform for companies to share their climate action solutions and inspire others.
Our Role in Driving Awareness
Bold Donut wanted a trusted partner that could help them spread awareness of their game to a target audience. They choose SustainabilityExamples.com because of our global reach and community size made up of business leaders, sustainability leaders and champions across all industries.
SustainabilityExamples.com ran digital banner and display ads across the entire platform, promoting the game. When users clicked on these ads, they were taken directly into the game.
The marketing campaign also consisted of:
- Featuring Bold Donut logo and launch page on our homepage during the campaign;
- Featuring their game in our weekly (X4) and monthly newsletter;
- Community push notifications;
- Regular social media posts promoting the game;
- Creation of tracked URLs
- Creation of advertising and social media creatives and marketing assets
- PR and more
The Campaign Results (Nov 26th - Dec 21st - 25 days)
- Platform banner ad impressions (views): 4,207, by 834 users (circa 5 views per new/existing website visitor)
- Banner ad clicks: 92 (circa 2.2% Click-Through-Rate)
- Combined post click-to-view X2 (launch & report): 124
- Combined post view clicks X2: 72 (circa 58% Click-Through-Rate)
- Social media promotion impressions/views: 3,077
All in all, promotion on SustainabilityExamples.com's platform and channels drove circa 170 people to the play game landing page.
“This collaboration lets companies engage teams internally and showcase their efforts externally,” said Andrew Sheehan, Founder of SustainabilityExamples.com. “It’s a model we believe will unlock a new wave of sustainability activations and partnerships.”
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